Bonus: ABS-CBN Prepares for Franchise Renewal Refusal
Topic: Media Organization/Media Issues
Last 2018, President Rodrigo Duterte, threatened ABS-CBN Corporation in revoking its broadcast franchise due to alleged refusal of airing his political ads for 2016 elections.
With its broadcast franchise on shaky ground, the Philippine media conglomerate prepares and points out to its other different business branches such as its digital platform and content distribution.
The relaunched media library turned on-demand/live streaming digital platform of ABS-CBN, iWant, revamped its media library not just episodes from its flagship station, ABS-CBN Channel 2, but also created its original content, together with other contents from its subsidiary such as Sports and Action and Star Cinema films.
And recently, widened its reach with its availability and partnership with Apple’s Apple TV.
ABS-CBN subsidiaries such as Cinema One and Star Cinema also strengthened their content distribution in their respective digital platforms such as streaming of re-mastered classic films and ‘Super-Cuts’ of all-time favorite Star Cinema films.
In the international arena, ABS-CBN’s International Distribution partners with South East Asian countries in launching and distributing Philippine television series contents such as “Pangako Sa’yo” Remake, with and international title, ‘The Promise’, which will air in Dominican Republic; And, “It’s Showtime” which landed a franchise in Indonesia.
With still no clear sight for a possible broadcast franchise renewal, which will expire on year 2020, the Philippine media conglomerate continues to gear towards strengthening its digital platforms (both for its flagship channel and subsidiaries) and content distribution (both international and local media entities).